What’s Your Favorite Shoe?
“What’s your favorite shoe?” For Ralph, the answer is clear — the Nike Blazer. The ad unpacks this choice, showing how the Blazer represents more than footwear; it’s a symbol of identity, history, and personal style.
Objective
The ad aims to connect Nike’s heritage product — the Blazer — with a modern audience by showing its timeless relevance through personal storytelling. Rather than selling the shoe outright, the narrative builds emotional resonance through Ralph’s lived experience.
Our Co-Founder Morgan embodies the energy behind this work — everything you think she would be: fly, bold, and creative. Her vision helped shape this ad into more than a product spotlight; it became a cultural statement.
